
A while back we rolled up to Tahoe to meet with the guys at the Burton Snowboard Academy at Northstar about a couple projects. While we were there we got a full tour of the place and to say it’s amazing would be an understatement. Read More

Idiocracy couldn’t have said it any better. In case you haven’t noticed, this blog is generally about design, skateboarding and snowboarding with a few random tidbits of nonsense thrown in. Well, this covers at least two of those subjects. I came across this in a recent email blast from Megalo Mart, Price Club, Costco – heli time in Alaska. Read More

Tonight Omatic’s own Louie Vito danced his way into onto the Olympic stage landing himself a solid 5th place. Check after the jump to see the story of how this relates to our blog… Read More

Road trips mean new adventures whether it be seeing new & cool things, eating new & cool foods or acquiring new & cool stories. One of my favorite parts about road trips, especially road trips through random area are the incredible roadside signage. This year’s SIA show was in Denver, so naturally that called for a road trip and all it’s glorious signs of yesterday. Read More

Nope, don’t try it, SIA doesn’t want them (this will make sense if you check the rest of the post, I promise). Just got back from the SIA show now in Denver. Lots changed, lots the same. Read More

Twenty years of shredding is a long time. Twenty years ago in snowboarding was a different world. To celebrate it’s 20th anniversary, the MMSC asked us to do a revise of their logo.
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We don’t know how they did it, but we’re pretty sure that Bear Mountain somehow remotely opened at Mammoth today. Every “head” that would normally be found on a February Saturday afternoon at Bear was up at Mammoth for it’s opening today, the mountain’s second earliest opening ever. Read More


