the CBS Eye logo

April 28, 2011  |  Logo Rants


On Sunday October 17th, 1951 CBS revealed their new logo placed over a cloud formation photograph. What was intended as a logo to be used for one year has went on to become one of the most recognized logos ever created.

CBS President Frank Stanton wanted a new logo, Bill Golden – CBS’ Creative Director was asked to fulfill the task. Inspired by Shaker art on the side of barns in Pennsylvania Dutch country. Golden rand across an article on Skater art in Portfolio Magazine and worked with Kurt Weiss to create a logo with an “all seeing eye”

Here’s an article on CBS about the logo 50th Anniversary
LogoHistory has an interesting article on the logo, as well.



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