So about a week ago Seattle’s Best Coffee decided to drop their new logo. In case you haven’t read really any design blog, msn or yahoo type site or have a water cooler gossiper who knows you like that arty stuff it’s causing a pretty big commotion, generally not the good kind.
While I don’t mind the theory behind the redesign, I can’t say it’s a good execution of the idea. WIthout the word Coffee just hanging out on the line by itself would you know it’s for coffee or think it’s for an oil change place, blood bank or ??
If you want to read more about our views on this logo, hop on over to the Logo Rants & Raves page and see which way our viewpoint leans.