What’s working with Steve Jobs like?

February 17, 2010  |  Check this out


This guy should know. Ken Segall worked with Steve Jobs while at Apple’s agency, TBWA\Chiat\Day. He’s the guy who wrote the Think Different campaign and came up with the name “iMac” (which Jobs initially hated). Check out the interview here.



1 Comment


  1. My favorite article ever written about Apple. They are super mysterious, and everyone wants to know what goes on behind those closed doors. We all want to know what products come next… Fortunately, so does Apple; Hence the iPad.

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